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Boulangerie Morin: 2 hours saved every day thanks to an AI agent

Sophie runs an artisan bakery in Brittany. Her Bridge Agent handles special orders, Instagram posts, and her Google Business Profile — all from Telegram.

Julie Rousseau
Customer Success
March 12, 2026
4 min
Boulangerie Morin: 2 hours saved every day thanks to an AI agent

Boulangerie Morin — Sophie gets her mornings back


Sophie Morin has run an artisan bakery in Vannes for 12 years. She's up at 4am, and until Bridge Agent, she spent her afternoons handling the "digital" side of her business.


The situation before


  • Replying to Instagram and Google messages (special orders, questions about hours)
  • Updating the Google Business Profile with the day's breads and pastries
  • Posting photos on Instagram and Facebook
  • Following up with clients who'd ordered custom cakes and gone quiet

  • *"That's time I would have rather spent in the kitchen, or with my family."*


    The agent configured for the bakery


    Her Bridge Agent runs on Telegram, which she was already using to communicate with her suppliers.


    Use case 1: Today's Google Business Profile

    Every morning at 7am, Sophie sends a message:

    *"Today: rye bread, croissants, lemon tart, layered brioche"*

    The agent updates the Google Business Profile and the Instagram bio in under a minute.


    Use case 2: Replying to customer messages

    Requests for special orders (birthday cakes, deliveries) are handled by the agent. It replies with the basic information, gathers requirements, and sends Sophie a summary for approval.


    Use case 3: Social posts

    Three times a week, the agent suggests a post based on a photo and a few words. Sophie approves or edits it, and the agent publishes it.


    The results


  • **2 hours saved every day** (afternoons freed up)
  • **+40% engagement** on Instagram thanks to a more consistent presence
  • **0 special orders missed** in 4 months
  • *"I reply to my customers in 2 minutes, when it used to take hours."*

  • ---


    Sophie uses the Pro plan at €49.99/month. Her agent is connected to Telegram, Instagram, and Google My Business. [See the plans.](/pricing)


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