WhatsApp, Slack, SMS, or web: which channel should you choose for your agent?
The right channel is the one you already use. Here's a simple guide to choosing based on your business and your habits — so you can't get it wrong.
Which channel should you use for your Bridge Agent?
One of the first choices when deploying a Bridge Agent: which channel do you want to use it on? The answer is almost always the same: whichever one you already use.
WhatsApp — For freelancers and tradespeople
Ideal if: you run your business mainly from your smartphone, and you're used to sending short messages between tasks.
What it lets you do:
Typical profiles: plumber, electrician, painter, restaurant owner, hairdresser, sole proprietor
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Slack — For teams and SMBs
Ideal if: your team already uses Slack to communicate. The agent plugs directly into your existing channels.
What it lets you do:
Typical profiles: teams of 5 to 500 people, SMBs with multiple staff, startups
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Telegram — For online sellers and creators
Ideal if: you're comfortable with digital tools and want fast messaging with more flexibility than WhatsApp.
What it lets you do:
Typical profiles: online sellers, content creators, online shop owners
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SMS — No app, no connection required
Ideal if: you're not very comfortable with apps, or you work in areas without reliable internet access.
What it lets you do:
Typical profiles: tradespeople in rural areas, mobile professions, less tech-savvy users
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Web interface — For those who prefer a desktop
Ideal if: you manage your business from a computer and prefer a dedicated space for your agent.
What it lets you do:
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Our recommendation
Start with the channel you use the most today. You can always add others later. The most important thing is to start with whatever feels natural to you.
[Our team will help you choose during the discovery call.](/contact)
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