GuideWhatsAppSlackSMSChannelGuide

WhatsApp, Slack, SMS, or web: which channel should you choose for your agent?

The right channel is the one you already use. Here's a simple guide to choosing based on your business and your habits — so you can't get it wrong.

Marc Lefèvre
Consulting & Deployment
March 5, 2026
5 min
WhatsApp, Slack, SMS, or web: which channel should you choose for your agent?

Which channel should you use for your Bridge Agent?


One of the first choices when deploying a Bridge Agent: which channel do you want to use it on? The answer is almost always the same: whichever one you already use.


WhatsApp — For freelancers and tradespeople


Ideal if: you run your business mainly from your smartphone, and you're used to sending short messages between tasks.


What it lets you do:

  • Send a quick request while out and about or on site
  • Get confirmations and alerts straight to your phone
  • Share photos (quotes, finished jobs, today's special)

  • Typical profiles: plumber, electrician, painter, restaurant owner, hairdresser, sole proprietor


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    Slack — For teams and SMBs


    Ideal if: your team already uses Slack to communicate. The agent plugs directly into your existing channels.


    What it lets you do:

  • Request a report or summary from a shared channel
  • Assign tasks to the agent from a team conversation
  • Get summaries and alerts where the whole team can see them

  • Typical profiles: teams of 5 to 500 people, SMBs with multiple staff, startups


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    Telegram — For online sellers and creators


    Ideal if: you're comfortable with digital tools and want fast messaging with more flexibility than WhatsApp.


    What it lets you do:

  • Automate more technical workflows (product updates, orders, stock)
  • Manage several agents from a single channel
  • Receive structured files and reports

  • Typical profiles: online sellers, content creators, online shop owners


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    SMS — No app, no connection required


    Ideal if: you're not very comfortable with apps, or you work in areas without reliable internet access.


    What it lets you do:

  • Work with a basic phone, no smartphone needed
  • Send short requests from anywhere
  • Receive confirmations and alerts by text

  • Typical profiles: tradespeople in rural areas, mobile professions, less tech-savvy users


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    Web interface — For those who prefer a desktop


    Ideal if: you manage your business from a computer and prefer a dedicated space for your agent.


    What it lets you do:

  • View the full history of actions
  • Give longer, more structured instructions
  • Combine several agents in a single dashboard

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    Our recommendation


    Start with the channel you use the most today. You can always add others later. The most important thing is to start with whatever feels natural to you.


    [Our team will help you choose during the discovery call.](/contact)


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